The new way to be found online is to create, publish and syndicate content that is valuable, interesting and entertaining on many of the social media sites that are available today.
Focus on creating optimized content that is specific to what your target audience is searching for:
• Identify the information needs of your targeted audience
• Analyse your ideal persona’s needs by asking them what they look for
• Provide information that fulfills the need of each individual persona
• Include a clear “call to action”. What do you want your readers to do?
This Content Marketing strategy is best described by leading author and strategist Joe Pulizzi (co-author of Get Content Get Customers) as;
“Content Marketing is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and compelling way.” – Joe Pulizzi & Newt Barrett
The next step is to optimize your content and distribute it to many social media sites where your content will create conversation. People will find your content on search engines, click through to a social media site and participate in viral/push marketing as they comment and link to your valuable content.
Content that Creates Conversation
Your online marketing strategy should include creating and publishing remarkable content that builds credibility and improves conversation by being found on social media sites that are indexed in Google’s top 30 search engine results.
“Without content, conversation is mere networking. Without conversation, content is dead. It goes nowhere.” www.tippingpointlabs.com
Create and publish good content and you will stimulate good conversation. Our content creation and blog marketing strategies will get your brand out on all the channels where your customers are looking. grow your brand – grow your business – with our content marketing strategies.